Hello and welcome! Woman Within® is dedicated to comfort, fit and value for plus size woman in sizes 12W to 44W, S to 6X. For over 113 years we have perfected the fit of our basic casual clothing. See for yourself. You'll love our relaxed, easy designs, the quality of our soft fabrics and our fun colors guaranteed to make you happy. Shop now and enjoy our trademark Fit for You™ in casual styles that include tops, shirts, T-shirts, sweaters, pants, swimsuits, coats, jackets, dresses, bras, sleepwear and wide-width shoes.
We search the world to find the most comfortable clothes and provide them to you in more sizes and colors than any other plus size brand. What's more, our innovation team is at work daily coming up with comfort solutions—in everything from sportswear to lingerie—that will make you feel like it was made specifically for your casual lifestyle.
More than anything, we are motivated to give you your best fit. Unlike other apparel brands that sell plus sizes, we custom design for each size on a unique mannequin, so that each style will look and feel just right on you.
Our ultra-convenient online shop, womanwithin.com, offers speed, privacy, security and over 2,400 styles (with new looks added every week), so you can get whatever you need, whenever you're in the mood to shop. Woman Within 365® affords customers unique all-season internet access to boots, swimwear, coats and more.
Woman Within® is not just an apparel brand, but an easy and smart way to ensure that you get the perfect Fit for You™ at a price you can get comfortable with.
1900 Lena Bryant is widowed and left to fend for herself in New York City as a seamstress
1901 Opens bridal business
1904 Invents expandable maternity dress 70 years before the wrap dress of Diane von Furstenberg
1917 World's first plus-size clothing offered
1938 Company expands all over America
1951 Lena (Lane) Bryant dies at 72
1982 Business sold to Limited Brands
1982 Catalog business and retail stores are split
1990 First Woman Within lingerie catalogs mailed for Lane Bryant
1999 Company acquired by PPR and becomes part of the Redcats USA
2007 Lane Bryant Catalog becomes Woman Within
2013 Woman Within becomes part of OSP Group
2015 Woman Within becomes part of FULLBEAUTY Brands
Woman Within® is a highly ethical company and requires the highest standard of conduct from its employees and business partners. As members of the Direct Marketing Association (DMA), the largest association for consumers and businesses interested in direct marketing, we adhere to the Guidelines for Ethical Business Practice, Shopping and Consumer Rights and the DMA's Privacy Promise.